Analysis of Singapore Airlines Limited - UK Essays.
The regulatory changes also affect the business operations of Singapore Airlines especially the china’s aviation regulator boosts the private airlines operating in the airline industry. In addition to this, there are several investment limitations as a government body. In addition to this, the company abides by the Fair Trading Law, Consumer Law, Natural Environmental law and the Five.
Executive vice president of Singapore Airlines stated that they management of the company mostly sees training not as a cost item but at as an investment. Secondary purpose of the organization is to make sure that the new recruits come out of training “better equipped and higher skilled to serve their customers. Human Resource Management of the company also makes sure that employees are.
For example:- Singapore Airlines should act as a team with Southwest Airlines in order to understand, examine, and identify the exclusive business, operations, marketing, and finance strategy of Southwest Airline. By do this, Singapore Airlines be able to develop their plans to compete in the market, as well as can make better SIA’s decision making towards its functional strategies.
Devotion to the growth of the newly setup Singapore airlines was the main objective. Meanwhile SIA expanded its subsidiary company, Singapore Airport Terminal Service (SATS). This is to provide a more efficient ground service at Paya Lebar Airport. As Singapore Changi Airport starts its operation in 1977, its corporate headquarter Changi Airfreight Centre was operated two years later. In 1989.
Singapore Airlines is a premium carrier in Asia’s aviation industry. It is associated with excellent services and affordable prices. Its success is mainly attributed to its ability to pursue both cost leadership and differentiation strategies. Currently, its corporate strategy involves investing in aviation related businesses. Its business and functional level strategies focus on enhancing.
The airlines are continually competing against each other in terms of prices, technology, in-flight entertainment, customer services and many more areas. One of the forces that Porter describes is Threat of New Entrants which refers to the possibility of new competitors entering the industry and undermining the profits of the established businesses.
Singapore Airlines (SIA) is internationally recognised as one of the world's leading carriers and is a pioneer of inflight services such as free drinks and complimentary headsets. As of 1st September 2004, SIA operates 89 passenger aircraft with 16 more on order and another 45 on option. The staff strength of the SIA Group worldwide stood at 28,707 at the end of the financial year 2003-2004.